Lemoon
2023 | Brand Concept
A premium lemon cream liquor
The only cream liquor to be served and consumed straight out of the freezer.
Background
A family’s limoncello cream liquor, demanded for years by friends for its “like no other” taste. Hand picked lemons grown on the Italian riviera are the heart of the liquor. Our Sicilian grandparents perfected the recipe over the years and have been producing it regularly for their friends' delight. As we became older and started sharing it with our friends, we discovered that our product was loved across all generations.
Unique Selling Proposition
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100% Italian
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Premium ingredients
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Engaging design
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Product technology
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Small batches
Brand Positioning
Lemon Cream Liquor - Italy
Flavours
Brand Mood Board
Glass stamp at the bottom of the bottle. Center is reminiscent of the windows in Milan's Duomo
Glass stamp of logo lemon/moon wedge with gold detailing
Glass engraving
Bottle Sketch
Gold plated star detailing